READ MORE: The jarring campaign shines a light on the casualties of the World Cup fever 29 June – PizzaExpress launches augmented reality World Cup mobile game The campaign is titled ‘The Not So Beautiful Games’ and images across running across print, online and out of home. It was made in response to disturbing statistics which reveal that when England play a World Cup match reports of domestic violence increase 26%, rising to 38% when England lose. For example, the England poster shows a woman who has blood running down her nose that travels over her lips, meaning it takes the shape of St George’s flag.
The campaign features a series of disturbing images of women’s faces covered in blood and depicting England, Japan and Switzerland’s flags. The charity National Care for Domestic Violence is running an ad campaign, created by J Walter Thompson, highlighting the link between football and violence. To find out if you can donate, register to donate, and book an appointment visit 29 June – The National Care for Domestic Violence releases harrowing World Cup campaign Therefore, please support your country in a way that can make you the heroes off the pitch.” It can’t be overemphasised how important each donation is.
Stocks of these groups tend to fall at certain times of the year, including summer, bank holidays and Christmas.ĭavid Seaman says: “We want everyone to know that they can save the people around them. There is also a need for specific blood types – O negative, B negative and black donors with the rare subtype Ro. However, two-thirds of new donors are women. Male donors are particularly needed, with men able to donate more frequently because their blood contains more iron. The former players feature in a film taking on young players, with the hope of inspiring people to give blood. NHS Blood and Transplant has enlisted the help of two former England goalkeepers to encourage more men to give blood.Įngland’s two most capped goalkeepers, Peter Shilton and David Seaman, are calling on the nation to ‘Save England’ off the pitch by donating blood. 5 July – NHS Blood and Transplant enlists former England goalkeepers to help ‘save England’ through blood donation Iceland is also celebrating with a paint job on its delivery vans to include the famous Baddiel and Skinner lyrics ‘It’s Coming Home’. Some have gone one step further, however, with Aldi, Lidl and Iceland all promising to shut early on Sunday if England make it to the final so their staff can enjoy the match. The ad features cans mocked up to resemble the manager’s outfit, along with the line “Waistcoat? Blue shirt? No sweat, gaffer.”Īway from the waistcoats, supermarkets have been getting in on the action, offering the usual deals on beers and food safe in the knowledge millions will be tuning in to watch the match this evening. Keeping with the waistcoat theme, Sure is celebrating what it dubs Southgate’s “miraculously dry armpits” with a tongue-in-cheek print ad that claims responsibility.
We’re the proud official tailors to the team and are delighted they're through to the quarter-finals! Some have even said that a certain waistcoat has been bringing the team some extra luck, so we’re hailing Saturday #NationalWaistcoatDay #ItsComingHome #LuckyWaistCoat /1B47pId90t The retailer says demand for waistcoats is up 35%, and it has run print ads and a social campaign, as well as digital outdoor ads at Wembley Stadium where it held its AGM yesterday. A number of advertisers have taken out spots in print and are running campaigns on social media.Ĭhief among those is Marks & Spencer, which has been highlighting the fact it is the official tailor of the England team after fans jumped on the fact that England coach Gareth Southgate has been wearing a waistcoat on the sidelines.
11 July – Brands catch World Cup fever as England prepares for semi-finalīrands are jumping on the success of the England team as the country prepares for the semi-final showdown with Croatia this evening.